🎯 Aim of the project
Our client, Suministros Cárnicos Coello, an important and innovative company in the meat sector, was looking for a modern, accessible and efficient solution that would allow its customers to place orders autonomously, directly from WhatsApp. Until then, the management was carried out manually by means of calls, SMS and emails, generating a great administrative burden and with the possibility of errors.
The goal was clear: to digitise the order management process.The system is designed to be easy to use, without requiring technical knowledge or complex installations, through an intuitive and guided conversational flow that will guarantee valid, clear and well-structured orders.
🔄 Conversational flow design
With WhatsApp Flows we design a sequence of interactive screens, a conversational experience completely adapted to the client's needs, which allows the user:
- Select a product family (beef, pork, poultry...).
- Display the products available in each category.
- Choose desired quantities with agility.
- Easily switch between different families.
- Display a complete order summary with quantities.
- Add comments or special instructions.
- Choose a preferred delivery date.
In addition, the WhatsApp order management application is integrated with the ERP and the product catalogue is dynamically fed from the customer's database, allowing it to be kept up to date in real time, without the need for manual intervention.
📈 Results achieved
The impact was immediate and noticeable:
- ✅ Universal accessno apps, no registrations and no time restrictions.
- ⏱️ Reduction of management time by more than 50%.
- ❌ Reduction of human errorthanks to the validated flow.
- 🧩 Standardisation of datawhich integrate seamlessly with your ERP.
- 🧑🍳 Improving the end customer experience (restaurants, retailers, distributors), who can now place orders via WhatsApp, in minutes and without intermediaries.
💡 Reflections on WhatsApp Flows
This technology has proven to be a powerful tool for building conversational experiences without the need to develop your own application. Its strengths:
- Guided visual interface.
- Ability to display complex options in a clear manner.
- Real-time data validation.
- Integration with existing APIs and management systems.
What makes WhatsApp Flow in a ideal solution for automating business processes in sectors such as food distribution.
The implementation was dynamic, allowing us to work collaboratively with the client to adapt the flow to the commercial operation and the particular organisation of their catalogue.
🚀 Conclusion
This case confirms that it is possible to to digitise traditional business processes in an agile and efficient way leveraging popular channels such as WhatsApp. We Next-Step we focus on accessible and powerful solutions such as WhatsApp Flows to transform the way companies interact with their customers.
Do you want to implement a similar solution in your business? Contact us and we will help you:
