{"id":26206,"date":"2025-12-17T12:26:15","date_gmt":"2025-12-17T12:26:15","guid":{"rendered":"https:\/\/next-step.es\/?p=26206"},"modified":"2025-12-17T12:32:14","modified_gmt":"2025-12-17T12:32:14","slug":"frontier-firms-the-new-ai-powered-business-model","status":"publish","type":"post","link":"https:\/\/next-step.es\/en\/frontier-firms-el-nuevo-modelo-de-empresa-basado-en-la-ia\/","title":{"rendered":"Frontier Firms: the new AI-driven business model"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Leading companies are building their business model on artificial intelligence<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Currently, many companies use the <strong>artificial intelligence <\/strong>as a tool to optimise specific tasks or improve efficiency. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">However, the organisations leading the market have gone a step further: they are <strong>building its business model on AI<\/strong>. In this new scenario, the <strong>Agentic AI<\/strong> not only automates, but also <strong>redefine the way we work, make decisions and scale organisations<\/strong>, becoming a structural element of the business rather than mere technological support.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><br><strong>Microsoft<\/strong> he has given a name to this new business model: <strong>Frontier Firm. <\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a frontier firm?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">According to <strong>Microsoft<\/strong>, a <strong>Frontier Firm<\/strong> is an organisation that integrates AI in a way that <strong>in-depth, cross-cutting and strategic<\/strong> in their day-to-day operations.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">We\u2019re not talking about companies \u201cwith AI\u201d, but rather <strong>companies<\/strong> <strong>defined by AI<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In these organisations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI plays an active role in key business processes<\/li>\n\n\n\n<li>AI agents act as autonomous collaborators<\/li>\n\n\n\n<li>Decisions are based on real-time data<\/li>\n\n\n\n<li>Productivity ceases to depend exclusively on the number of people<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft points out that companies at the forefront of this advanced adoption of AI are reaping the benefits of <strong>results up to three times higher<\/strong> compared to those that use it on an ad-hoc or experimental basis, especially when AI is integrated across multiple business areas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The key role of agentic AI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The great enabler of <strong>Frontier Firms<\/strong> is the <strong>Agentic AI<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike traditional assistants, AI agents:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They include objectives<\/li>\n\n\n\n<li>They carry out tasks independently<\/li>\n\n\n\n<li>They interact with systems, data and people<\/li>\n\n\n\n<li>They learn and adapt to their surroundings<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This makes it possible to automate not only individual tasks, but <strong>end-to-end processes<\/strong>, always maintaining human supervision when necessary.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Microsoft <\/strong>defines it as a <strong>a new model of collaboration:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Human + Agent<\/strong>, no Human vs AI.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">AI does not replace human talent; it enhances it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Real results: it\u2019s not just theory, it\u2019s business impact<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Microsoft<\/strong> analysed how the <strong>Frontier Firms<\/strong> are generating real and measurable value. The data shows that these organisations are achieving significant improvements in key areas such as:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand differentiation<\/li>\n\n\n\n<li>Operational efficiency<\/li>\n\n\n\n<li>Revenue growth<\/li>\n\n\n\n<li>Customer experience<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Companies like <strong>Levi Strauss &amp; Co., ABB or Land O\u2019Lakes<\/strong> they are already using integrated AI in their operations to reduce times, optimise processes and accelerate decision-making. In many cases, more than two thirds of these organisations are already <strong>monetising directly<\/strong> AI use cases in your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This confirms a key idea: <strong>The competitive advantage no longer lies solely in adopting AI, but in how it is integrated into the business model<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Microsoft as an example: becoming its own \u201cCustomer Zero\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\">Microsoft not only defines the concept of Frontier Firms, but also applies it internally.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Their own IT team, known as <strong><em>Microsoft Digital<\/em>, <\/strong>is transforming the company towards a model <strong>AI-first<\/strong>, in which the <strong>AI agents<\/strong> They act as genuine \u201cdigital colleagues\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These AI agents:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They support staff in their day-to-day work<\/li>\n\n\n\n<li>They carry out tasks independently<\/li>\n\n\n\n<li>They operate in accordance with clear principles of governance, security and control<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This approach enables <strong>Microsoft <\/strong>experience first internally what it then offers to its clients, reinforcing the idea that <strong>Frontier Firms<\/strong> they are not a theoretical concept, but rather a <strong>proven operating model<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A new role emerges: the <em>Head of Agents<\/em><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\">In this new context, a key figure appears: the <strong>Head of Agents<\/strong>.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is not a purely technical role, but a strategic one. Their role is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Designing how people and AI agents collaborate<\/li>\n\n\n\n<li>Determine which decisions are delegated to AI<\/li>\n\n\n\n<li>To ensure control, ethical conduct and alignment with business objectives<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This role reflects a profound shift: AI is already part of the team and needs leadership, coordination and business vision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frontier Firms vs traditional companies<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">L<strong>Frontier Firms represent a structural shift in the way companies compete.<\/strong><br>The difference between this model and that of traditional businesses explains why some organisations will gain an advantage in the coming years\u2026 whilst others will lose it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"557\" src=\"https:\/\/next-step.es\/wp-content\/uploads\/2025\/12\/Tabla-Frontier-Firms-vs-Empresas-Tradicionales-1-1024x557.png\" alt=\"\" class=\"wp-image-26221\" srcset=\"https:\/\/next-step.es\/wp-content\/uploads\/2025\/12\/Tabla-Frontier-Firms-vs-Empresas-Tradicionales-1-980x533.png 980w, https:\/\/next-step.es\/wp-content\/uploads\/2025\/12\/Tabla-Frontier-Firms-vs-Empresas-Tradicionales-1-480x261.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In the coming years, this difference will determine who leads the market and who loses their competitive edge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do you set out on the path to becoming a Frontier Firm?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To become a <strong>Frontier Firm<\/strong> It is not an immediate leap, but a gradual process that usually involves:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Identify high-impact processes where AI can deliver real value<\/li>\n\n\n\n<li>Unify and govern business data<\/li>\n\n\n\n<li>Integrating AI agents into real-world workflows<\/li>\n\n\n\n<li>Preparing teams to work with AI<\/li>\n\n\n\n<li>Measuring results and continuously improving<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The technology is already available. The real challenge is <strong>strategic and organisational<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: AI is no longer just a promise; it is a business model<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><\/h5>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">The <strong>Frontier Firms<\/strong> represent a <strong>new business model<\/strong>, in which artificial intelligence \u2014 and especially the <strong>Agentic AI<\/strong>\u2014 stops being a support tool to become the <strong>core of the way of working, deciding and scaling<\/strong>.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">It is not a futuristic vision. It is a reality that is already making the difference between the companies that are leading and those that are falling behind.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><\/h5>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Microsoft <\/strong>a name has been given to this change, but the responsibility now lies with each company: to decide whether it wants to lead this transformation or simply react.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is your company ready to lead this change? The time to decide is now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\ude80&nbsp;<strong>Next Step&nbsp;<\/strong>we can help you become a frontier firm:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Next Step<\/strong> we support organisations in this process in a way <strong>realistic and results-driven<\/strong>, combining strategy, data, automation and artificial intelligence applied to business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Take the next step with us.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"227\" src=\"https:\/\/next-step.es\/wp-content\/uploads\/2025\/11\/image-3.png\" alt=\"\" class=\"wp-image-26136\" srcset=\"https:\/\/next-step.es\/wp-content\/uploads\/2025\/11\/image-3.png 1024w, https:\/\/next-step.es\/wp-content\/uploads\/2025\/11\/image-3-980x217.png 980w, https:\/\/next-step.es\/wp-content\/uploads\/2025\/11\/image-3-480x106.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Las empresas l\u00edderes est\u00e1n construyendo su modelo de negocio sobre la inteligencia artificial Actualmente, muchas empresas utilizan la inteligencia artificial como una herramienta para optimizar tareas concretas o mejorar la eficiencia. Sin embargo, las organizaciones que est\u00e1n liderando el mercado han dado un paso m\u00e1s: est\u00e1n construyendo su modelo empresarial sobre la IA. En este [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":26219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-26206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"_links":{"self":[{"href":"https:\/\/next-step.es\/en\/wp-json\/wp\/v2\/posts\/26206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/next-step.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/next-step.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/next-step.es\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/next-step.es\/en\/wp-json\/wp\/v2\/comments?post=26206"}],"version-history":[{"count":14,"href":"https:\/\/next-step.es\/en\/wp-json\/wp\/v2\/posts\/26206\/revisions"}],"predecessor-version":[{"id":26228,"href":"https:\/\/next-step.es\/en\/wp-json\/wp\/v2\/posts\/26206\/revisions\/26228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/next-step.es\/en\/wp-json\/wp\/v2\/media\/26219"}],"wp:attachment":[{"href":"https:\/\/next-step.es\/en\/wp-json\/wp\/v2\/media?parent=26206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/next-step.es\/en\/wp-json\/wp\/v2\/categories?post=26206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/next-step.es\/en\/wp-json\/wp\/v2\/tags?post=26206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}