{"id":25788,"date":"2025-07-01T11:26:43","date_gmt":"2025-07-01T11:26:43","guid":{"rendered":"https:\/\/next-step.es\/?p=25788"},"modified":"2025-09-19T09:24:13","modified_gmt":"2025-09-19T09:24:13","slug":"success-story-managing-orders-through-whatsapp-flows","status":"publish","type":"post","link":"https:\/\/next-step.es\/en\/caso-de-exito-gestion-de-pedidos-a-traves-de-whatsapp-flows\/","title":{"rendered":"SUCCESS CASE: Suministros C\u00e1rnicos Coello: New sales and order management channel via WHATSAPP"},"content":{"rendered":"
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\ud83c\udfaf Aim of the project<\/h3>\n\n\n\n

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Our client, Suministros C\u00e1rnicos Coello,<\/strong> an important and innovative company in the meat sector, was looking for a modern, accessible and efficient solution that would allow its customers to place orders autonomously, directly from WhatsApp. Until then, the management was carried out manually by means of calls, SMS and emails, generating a great administrative burden and with the possibility of errors.<\/p>\n\n\n\n

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The goal was clear: to digitise the order management process.<\/strong>The system is designed to be easy to use, without requiring technical knowledge or complex installations, through an intuitive and guided conversational flow that will guarantee valid, clear and well-structured orders.<\/p>\n\n\n\n

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\ud83d\udd04 Conversational flow design<\/h3>\n\n\n\n

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With WhatsApp Flows<\/strong> we design a sequence of interactive screens, a conversational experience completely adapted to the client's needs, which allows the user:<\/p>\n\n\n\n

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  • Select a product family (beef, pork, poultry...).<\/li>\n\n\n\n
  • Display the products available in each category.<\/li>\n\n\n\n
  • Choose desired quantities with agility.<\/li>\n\n\n\n
  • Easily switch between different families.<\/li>\n\n\n\n
  • Display a complete order summary with quantities.<\/li>\n\n\n\n
  • Add comments or special instructions.<\/li>\n\n\n\n
  • Choose a preferred delivery date.<\/li>\n<\/ul>\n\n\n\n

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    In addition, the WhatsApp order management application is integrated with the ERP and the product catalogue is dynamically fed from the customer's database, allowing it to be kept up to date in real time, without the need for manual intervention.<\/p>\n\n\n\n

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    \ud83d\udcc8 Results achieved<\/h3>\n\n\n\n

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    The impact was immediate and noticeable:<\/p>\n\n\n\n

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    • \u2705 Universal access<\/strong>no apps, no registrations and no time restrictions.<\/li>\n\n\n\n
    • \u23f1\ufe0f Reduction of management time by more than 50%<\/strong>.<\/li>\n\n\n\n
    • \u274c Reduction of human error<\/strong>thanks to the validated flow.<\/li>\n\n\n\n
    • \ud83e\udde9 Standardisation of data<\/strong>which integrate seamlessly with your ERP.<\/li>\n\n\n\n
    • \ud83e\uddd1\u200d\ud83c\udf73 Improving the end customer experience<\/strong> (restaurants, retailers, distributors), who can now place orders via WhatsApp, in minutes and without intermediaries.<\/li>\n<\/ul>\n\n\n\n

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      \ud83d\udca1 Reflections on WhatsApp Flows<\/h3>\n\n\n\n

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      This technology has proven to be a powerful tool for building conversational experiences without the need to develop your own application. Its strengths:<\/p>\n\n\n\n

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      • Guided visual interface.<\/li>\n\n\n\n
      • Ability to display complex options in a clear manner.<\/li>\n\n\n\n
      • Real-time data validation.<\/li>\n\n\n\n
      • Integration with existing APIs and management systems.<\/li>\n<\/ul>\n\n\n\n

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        What makes WhatsApp Flow<\/strong> in a ideal solution for automating business processes<\/strong> in sectors such as food distribution.<\/p>\n\n\n\n

        The implementation was dynamic, allowing us to work collaboratively with the client to adapt the flow to the commercial operation and the particular organisation of their catalogue. <\/p>\n\n\n\n

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        \ud83d\ude80 Conclusion<\/h3>\n\n\n\n

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        This case confirms that it is possible to to digitise traditional business processes in an agile and efficient way<\/strong> leveraging popular channels such as WhatsApp.<\/strong> We Next-Step<\/strong> we focus on accessible and powerful solutions such as WhatsApp Flows <\/strong>to transform the way companies interact with their customers.<\/p>\n\n\n\n

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        Do you want to implement a similar solution in your business? Contact us and we will help you: <\/h3>\n\n\n\n

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        \ud83c\udfaf Objetivo del proyecto Nuestro cliente, Suministros C\u00e1rnicos Coello, una importante e innovadora empresa del sector c\u00e1rnico, buscaba una soluci\u00f3n moderna, accesible y eficaz que permitiera a sus clientes realizar pedidos de forma aut\u00f3noma, directamente desde WhatsApp. Hasta ese momento, la gesti\u00f3n se realizaba manualmente mediante llamadas, SMS y correos, generando una gran carga administrativa […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-25788","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"_links":{"self":[{"href":"https:\/\/next-step.es\/en\/wp-json\/wp\/v2\/posts\/25788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/next-step.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/next-step.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/next-step.es\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/next-step.es\/en\/wp-json\/wp\/v2\/comments?post=25788"}],"version-history":[{"count":17,"href":"https:\/\/next-step.es\/en\/wp-json\/wp\/v2\/posts\/25788\/revisions"}],"predecessor-version":[{"id":25971,"href":"https:\/\/next-step.es\/en\/wp-json\/wp\/v2\/posts\/25788\/revisions\/25971"}],"wp:attachment":[{"href":"https:\/\/next-step.es\/en\/wp-json\/wp\/v2\/media?parent=25788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/next-step.es\/en\/wp-json\/wp\/v2\/categories?post=25788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/next-step.es\/en\/wp-json\/wp\/v2\/tags?post=25788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}